German carmaker Porsche acquires a majority stake in Greyp Bikes from Croatia. With this acquisition, Porsche will have a greater e-bike portfolio than the two models they have already on the market.
Porsche acquire Greyp Bikes
Porsche is not new to the e-bike market. In March of 2021, the company launched the Porsche Sport and Cross e-Bike. Developed together with Rotwild the full-suspension carbon frame e-bikes entered the e-bike market. It is not clear if these e-bikes are a great success in terms of sales?
Another Porsche e-bike design was launched in August 2021. The Cyklær is developed by Storck Bicycle, Fazua, Greyp Bikes and Porsche digital.
Mate Rimac, CEO of Rimac Group stated in the press release:
“I have always believed that Greyp has the potential to be a hugely successful, world-class company and one of the leaders of the industry” “I am super proud of the Greyp team, led by Krešimir Hlede, and what they have built over the last 7 years. The 100-people strong team has undoubtedly created the most connected and technologically advanced e-bikes on the market, set up series production in Sveta Nedelja and shipped bikes all over the world. At the same time, Greyp has been in the shadow of Rimac and could never flourish in its full potential.
Now, we are starting an exciting new chapter in the company’s history – with Porsche buying the majority stake in Greyp. This will be the seed for something great and big, but we’ll talk about that another time.”
Greyp IoT e-bikes
Greyp designs e-bikes that are Internet on Things (IoT) ready. Not only have the selected models’ e-bike GPS onboard but also two built-in wide-angle cameras filming at 1080p. Together with the Greyp App on your smartphone, the electric bike cockpit is transferred to a smart dashboard.
The future of Greyp Bikes
The future of Greyp Bikes looks bright, the upcoming e-City is planned for 2023. The 45km/h eMTB G6.X LIMITED is planned for March 2022 and looks impressive.
